EP 12 – Masumi Sake with Keith Norum

This week’s show title tells you all you need to know. For those of you unacquainted with Masumi Sake, the brilliant Nagano-based craft of Miyasaka Brewing Company, you’ve come to the right place.


And there’s no one better equipped to deliver the goods on this topic than Keith Norum, a name synonymous with Masumi internationally. A long-time Suwa local and Miyasaka Brewing Company veteran, Keith is experienced, eloquent, and arguably one of the best in the business when it comes to communicating the appeal of sake, whether it be for newcomers, or the thoroughly initiated.


Justin more-or-less takes the reins for this interview, however Sebastien is in on the game this week, as well. We actually had another special guest sitting in for part of this one. While silent for this round, she’ll be sharing her wisdom in an upcoming episode very soon. Stay tuned!


For those that missed it, heir to the throne at Masumi, Katsuhiko Miyasaka, made a brief appearance on one of our past episodes recorded at Aoyama Sake Flea. We recommend giving that a listen, if you haven’t done so already.


And in more exciting news, we’ll be back at Aoyama Sake Flea right in the midst of sakura (cherry blossom) season! We’ll be doing a few more shows on March 30th-31st, so if anyone is in the area, please be sure to stop by for a “kampai”! You can look forward to those episodes very soon.


Any questions, comments, or words of encouragement are always welcome at questions@sakeonair.com.


Please do follow along with our adventures via @sakeonair on all of your favorite people-watching services.


Until next round, Kampai!


Sake On Air is broadcast from the Japan Sake & Shochu Information Center and made possible with the generous support of the Japan Sake and Shochu Makers Association and is a joint production between Potts.K Productions and Export Japan.


Our theme is “Younger Today Than Tomorrow” composed by forSomethingNew for Sake On Air.